Determined to make his mark, sports enthusiast Jonathan Sawyer (Jonathan Gotsick) creates an unconventional new sport inspired by America's love of shopping. Recruiting a diverse group of contestants, Sawyer organizes the first-ever National Aisling Championship. Gotsick is the only actor in Tamas Bojtor and Sybil Dessau's hybrid comedy: The rest of the cast are real people and the offbeat aisling championship is authentic and unscripted.