Smooth and sexy Alex "Hitch" Hitchens (Will Smith) is the master of seduction in this charming romantic comedy. His specialty? Helping clueless clients make a great first impression so they not only get to the second date, but make someone fall for them. When a gossip reporter (Eva Mendes) starts nosing around his business, however, Hitch finds himself out of moves as he forgets all his lessons and has to figure out a whole new strategy to love.