Emory (Dudley Moore) is a stressed-out advertising exec who sets off a company scandal with his unorthodox, but truthful, ad campaigns. Sent to a mental institution, he finds understanding from a psychiatrist (Mercedes Ruehl) and love from the beautiful but nutty Kathy (Daryl Hannah). Meanwhile, Emory's ads have become Madison Avenue's latest craze, and the agency wants him back -- much to his dismay.